Get Free Downloads
Start your GDPR today in just a few clicks
      
Get Free Downloads
Start your GDPR today in just a few clicks

GDPR B2B Emails

Tagged with GDPR HELP, GDPR ADVICE, GDPR, B2B Emails
by Adam Brogden
in Blog

21-Jun-2019 12:34

If you use B2B email to generate new customers you need to tread carefully. B2B emails are still subject to GDPR and failure to meet these requirements could still lead to enforcement action. You need to read the rules carefully but here is a summary:

  1. B2B applies to Ltd companies, not sole-traders, or partnerships

  2. info@companyname.com is not normally personal data and GDPR will not apply

  3. Firstname.lastname@company.com counts as personal data and GDPR applies

  4. PECR applies to marketing to individuals

  5. B2B can usually rely on legitimate interest as the lawful basis

  6. You must ensure the content of the email is relevant to the recipient

  7. Be very careful if you buy-in marketing lists

  8. Make sure you have legally binding contracts in place where you use processors or buy-in data

For more information, take a look at the ICO’s Guide to B2B Marketing.

Call us anytime for help.

Good luck all.