There is some debate about whether your existing database will be legal under
new GDPR regulations. However, unless you collected the data with an
associated privacy statement and clear statement about how you would process
the data then I am afraid you are probably out of luck. Your data may well not
be legal.
Here at OptIndigo, we have developed a set of tools that can help migrate your
data. If you are a data broker we can help you re-assign your data and allow you
to continue buying and selling with confidence.
It’s all about the opt-in! Our platform allows you to market to your customers
through your usual channels and capture opt-ins with appropriate privacy
statements and agreements. These opt-ins can then be provided to you to
manage on your own sites or retained securely by us and managed through our
API.
However you choose to do it you need to start now! Convincing customers to
re-optin is not that simple. You may need to contact them multiple times and use
a range of techniques to convince them to optin. We have some great ideas for
this.
We are always happy to discuss this. We understand GDPR and can help you be safe.
Setup your free account now at OptIndigo or call/email/chat now!
Good luck all