Rules On Emails, Text, And Phone Calls

GDPR applies to pretty much any processing of personal data, but don’t forget that if you use any sort of electronic communication then additional rules called the Privacy of Electronic Communications Regulations (PECR) also apply. These apply to email, text, phone calls and fax marketing and apply in all cases. The ICO provide lots of information but very little help.

In summary the Privacy and Electronic Communications Regulations (PECR) sit alongside the Data Protection Act and the GDPR. They give people specific privacy rights in relation to electronic communications.

There are specific rules on:

• Marketing calls, emails, texts and faxes


• Cookies (and similar technologies)


• Keeping communications services secure


• Customer privacy as regards traffic and location data, itemised billing, line identification, and directory listings.

For more information take a look at the ICO’s guide to PECR and call us for advice. You need to be very careful if you choose to buy data to send emails or make phone calls. The ICO can be fierce!

Good luck all.