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Profit From GDPR

Tagged with gdpr, ico, data, text marketing, sms, free, gdpr, free advice, bulk sms, gdpr template
by Adam Brogden
in Blog

10-Nov-2017 10:00

I think there is general agreement that GDPR is going to make all of our lives harder. I don’t think anyone would disagree with the need for improved data protection regulation, but the implementation of GDPR leaves much to be desired. However, we are looking at this as an opportunity!

At the heart of GDPR is the need for transparency – the need to be clear about why companies are collecting data, what they are going to do with it and how customers can manage their preferences. These seem like pretty simple concepts but in practice this is going to be tricky for companies to implement.

Building technology to help migrate to GDPR and then to manage this on behalf of your customers will give you a massive edge! A huge edge – a huge, valuable, lucrative edge.

The regulations are still being written so its important to build flexibility into your systems but act now! We are telling our customers that we are ‘GDPR Ready’ – I think that is all we can reasonably claim. We can’t claim we are fully compliant to regulations that are incomplete but ‘GDPR Ready’ sounds reasonable.

We have technology to re-optin numbers, collect privacy statement agreements, manage preferences and record changes. All of this will make us very popular.

Start now. Don’t delay.

Good luck.