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SMS And Email Marketing In A GDPR World

by Adam Brogden
in Blog

11-Feb-2019 12:32

Worried about sending SMS and email now GDPR is here? Not sure whether your data is compliant or whether you need or have consent to send marketing messages? We are here to help. Here are a few basic rules:

  1. If they are or were a customer and you are sending related information, you are able to send updates, offers, marketing info for similar products and services. You need to be able to prove that they are customers and that they bought from you or at least requested information but as long as this is the case then no worries.

  2. If you can prove that you have their consent to send them messages then fire away! You need to be able to be able to show when/where/how you got their consent and also the privacy policy in place.

  3. Have you completed your GDPR processes? Are you GDPR and PECR compliant? If you are, then you’re good to go! If not, you are in the right place! The team here at Optindigo can definitely help you through the GDPR process. Call, email or chat to us anytime.

If any of the above apply to you, then it is likely that you are able to send SMS and email traffic without fear of ICO complaints.

However, if you are not sure where you collected the data or if you bought a huge list of data then I suspect you will not be compliant! If you are not 100% sure then you really should speak to us first.

Good luck all!